Want to expand your marketplace?

 

Here's how Indian technology companies can successfully target American companies!

Targeting the lucrative US marketplace? You know that you have an excellent IT-related service to offer, and American companies are eager to take advantage of the high skill level, responsiveness and competitive prices that Indian development shops have to offer. But how do you find those buyers?

 

Reassure your audience

American buyers understand the value proposition you have to offer, but they need to be reassured that there will be no communications problems or misunderstandings that result from language differences. The best way to provide that reassurance is simply by presenting your web site, profile, press releases and other marketing collateral in perfectly-written English, written by a native English speaker.

 

We Understand Information Technology

Ugly Dog Media was founded by Dan Blacharski, an industry veteran who has written several successful business books (including "Cloud Computing Made Easy"), and was a Silicon Valley insider during the dotcom boom. He had a chance to be in on the ground floor with several successful tech companies, and was able to see first-hand what works, what doesn't, and what shouldn't work but still does. He and his team have a strong understanding of the needs of information technology companies, and the marketing savvy to write the copy that will present your company effectively to an American audience.

A Local Liaison

Cloud computing and collaborative tools have erased geographical borders. That's the foundation of our business and yours. But that technology is only an enabler—great results only happen if there is real communication. We are always available to you, both in the US and in India. Your Kolkata-based liaison is available to discuss your needs with you directly, in English, Hindi or Bengali. Now you can have the insight and expertise of US-based marketers and copywriters, with the reassurance and convenience of a local contact right here in India.

How do you sell your service to an American company?

Your company needs three things to be successful in the American market.

  • Your web site, press releases and marketing collateral must first and foremost, be written in impeccable and flawless English, by a writer who understands all the linguistic nuances.
  • It must be written by copywriters with a thorough understanding of information technology.
  • It must be written by copywriters who understand American culture and business expectations, and what American companies will be looking for in an Indian technology provider.

Ugly Dog Media—An International Copywriting Agency

We have served clients through the US, Europe and Asia. Our team, based in South Bend, Indiana, is made up of veteran journalists, skilled public relations and marketing experts and people who understand all aspects of the information technology industry.

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